Digital Marketing

From 3-Second Hooks to Scroll-Stopping Stories: Anatomy of Viral Reels

Why Short-Form Video Is Your Brand’s BFF in 2025 Let’s be real—scrolling is practically a national sport now. In India, where Instagram Reels get 22% more engagement than regular posts and YouTube Shorts are racking up billions of views, short-form videos are your brand’s megaphone. They’re not just for Gen…

By Jiya Jiya

Date July 05, 2025 July 05, 2025

Work Culture

LinkedIn for Indian CEOs: Your New Playground for Building Trust and Nabbing Top Talent

Meta Description: LinkedIn is the ultimate stage for Indian CEOs to boost brand trust and ace B2B recruitment in 2025. Learn how to shine with authentic thought leadership, supercharge employer branding, and connect globally while staying true to your roots. Hey, CEOs: LinkedIn’s Not Just Resumes Anymore I used to…

By Jiya Jiya

Date July 04, 2025 July 04, 2025

Digital Marketing

YouTube Shorts vs. Instagram Reels: Where Should Indian Brands Bet Big in 2025?

YouTube Shorts vs. Instagram Reels: Where Should Indian Brands Bet Big in 2025? Picture this: you’re sipping chai at your desk, scrolling through your phone, and a quirky 15-second video stops you mid-sip. Maybe it’s a dance to the latest Bollywood banger or a quick hack to make perfect dosas.…

By Jiya Jiya

Date July 01, 2025 July 01, 2025

Digital Marketing

How Indian D2C Brands Are Beating the Big Guys With Performance + Brand Combo

Imagine you’re scrolling Instagram late at night, and a boAt ad pops up: cricketer Hardik Pandya’s rocking their sleek earbuds, blasting music, with a vibe that screams young, bold, and unstoppable. Or maybe you’re a new mom, chatting in a WhatsApp group where someone raves about Mamaearth’s toxin-free baby lotion,…

By Jiya Jiya

Date June 30, 2025 June 30, 2025

Digital Marketing

6 Digital Marketing Trends to Watch in India 2024

A close-ended question is a type of survey question that restricts respondents to a set of answer-options to choose from. In other words, the researcher on it to provides options for you to choose.

By Jiya Jiya

Date February 14, 2025 February 14, 2025

Work Culture

Cultivating a Healthy Work Culture: The Heartbeat of Success

A close-ended question is a type of survey question that restricts respondents to a set of answer-options to choose from. In other words, the researcher on it to provides options for you to choose.

By Jiya Jiya

Date December 02, 2024 December 02, 2024

From 3-Second Hooks to Scroll-Stopping Stories: Anatomy of Viral Reels

LinkedIn for Indian CEOs: Your New Playground for Building Trust and Nabbing Top Talent

YouTube Shorts vs. Instagram Reels: Where Should Indian Brands Bet Big in 2025?

How Indian D2C Brands Are Beating the Big Guys With Performance + Brand Combo

6 Digital Marketing Trends to Watch in India 2024

Cultivating a Healthy Work Culture: The Heartbeat of Success

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